Platinum 7X is distilled seven times from high-quality American grain. Careful attention is paid throughout the distillation process to ensure the highest quality product is crafted. 100% pure water is then used to finish the vodka and bring it to 80 proof. The result is remarkable vodka with a clean, refreshing, ultra-smooth taste that delivers a memorable drinking experience every time. The 7X represents the 7 times distillation process — an important detail that sets our vodka apart from the rest.